These days, working with brands and sponsored campaigns is not the only way you can get paid for creating and sharing content. Some social media platforms will also reward creators for their hard work with financial incentives.
But which social media companies pay for content and how can you earn money from these platforms? Here are seven social media platforms that will pay you to create content. The requirements differ, depending on the program and platform.
1. Instagram
To show monetary support to a content creator on Instagram, users can purchase subscriptions for video and audio content. This allows fans to show their support consistently and in a meaningful way. Instagram has long been a great social media platform if you’re into earning money via affiliate marketing and sponsored posts. Still, the badges feature allows you to make money based purely on your video and audio content.
These badges appear next to the creator’s username throughout a live video, so viewers can contribute at any time. It also appears as a tab on their profile. Once someone purchases a badge, they will stand out in the comments section and in the DMs. They will also gain access to additional features, including placement on a creator’s list of badge holders.
2. TikTok
Creators entertain, inspire, and express themselves, and TikTok supports and rewards these individuals for their efforts. Here’s a look at some of the ways TikTok can pay you for making content.
TikTok Rewards
If you know a lot of people who aren’t on TikTok, you can make money through the app’s referral program. TikTok Rewards pays you for inviting new users to create an account and use TikTok using an invitation code. The new user must watch videos within a specified time period to earn rewards for themselves and the friends who invited them, which can be converted to cash.
Live Subscription
TikTok’s Live Subscription feature allows creators to earn a steady income as fans pay a monthly subscription to stand out during a live stream and enjoy other perks.
Pulse
TikTok Pulse is a revenue-sharing program that allows creators to partner with brands and split the revenue 50/50. But you must have a minimum of 100,000 followers to participate in the program.
TikTok Creator Fund
TikTok’s Creator Fund rewards creators for producing content on the app. Yes, it’s that simple. Users who earn from the Creator Fund have a dashboard with estimated funds and can withdraw these 30 days after the month ends. The funds are calculated by combining several elements, including views and engagement.
Creators are paid through their preferred payment method, either Zelle or PayPal.
Live and Video Gifts
Creators can collect Diamonds from fans watching their live and short videos, which they can exchange for payment or virtual items. Live and video gifts are some of the monetization opportunities you get access to when you join TikTok’s Creator Next program.
Branded Content
This is a way for creators to earn money through brand collaborations by promoting a business’ products or services. You can find brands to work with on TikTok’s Creator Marketplace.
Tips
TikTok users can earn tips from their followers as a token of their appreciation and support. Creators who are consistent and make an effort to connect meaningfully with their audiences typically receive tips. Viewers can tip creators standard amounts like $5, $10, and $15, or custom amounts. They can also choose to tip anonymously.
Creators receive their tips through Stripe. TikTok doesn’t take a cut from creators’ tips, but processing fees may apply.
Viewers are limited to tipping $100 per transaction and $500 daily. Each viewer is also capped at 100 transactions per day.
Series
TikTok’s Series feature allows you to monetize your Collections on the platform. Through Series, you can offer premium content at a price of your choosing—anywhere between $0.99 and $189.99. A series can have a maximum of 80 videos, up to 20 minutes each, and an optional introductory video that’s free. Your Series can be purchased through an in-video link and on your TikTok profile.
Creativity Program Beta
This program rewards creators for publishing video content that’s longer than a minute. It offers higher cash incentives and the potential to make 20 times the amount they could previously earn through the Creator Fund.
Consider applying to TikTok’s Creativity Program Beta. Creators on TikTok’s Creator Fund can switch to this program if they’re keen on creating longer videos.
3. Facebook
Facebook is helping content creators by offering tools and support to those who build communities on the app. There are several ways to earn money from Facebook. Monetization is available for those with a Facebook page. You can check your eligibility in Facebook’s Creator Studio.
In-stream Ads
This feature pays you for ads included in your on-demand and live videos. You can tailor the ad experience or opt to have ads automatically included in your content, so you can focus on content creation.
Reels Ads
Creators can opt to earn money for reels ads. If you already earn money through Facebook’s in-stream ads, you may already be enrolled in this monetization option.
Branded Content
This option allows you to make money through brand deals on Facebook. To get started, apply for access to Facebook’s Branded Content Tool, find suitable partnerships, and start earning.
Subscriptions
Subscriptions allow users to pay their favorite creators a monthly fee for exclusive content. Unlike other monetization opportunities on Facebook, subscriptions allow creators to earn a steadier income and build a community.
Stars
Stars are a way that fans can show Facebook creators love and help them get paid for video content. Each star earns you one cent from Meta.
4. YouTube
Creators on YouTube can earn money for Shorts and long-form video content through YouTube’s Partner Program. The program gives you access to monetization opportunities, including ad revenue sharing and channel memberships.
What are YouTube’s monetization opportunities?
You can earn revenue from watch page ads and Shorts feed ads. Channel memberships allow your fans to pay a monthly fee for exclusive content. Fans can buy super chats and super stickers to support your live streams and premieres. Fans can also buy Super thanks as a token of their appreciation for your content. These are animations that are posted in your video comments. YouTube Premium revenue allows you to earn a portion of a viewer’s YouTube Premium fee when they watch your content in the Shorts feed and watch page.
Your subscriber count and the number of views you have influence how much you can earn on YouTube.
Please note that if you’re a creator living in Russia, you will be unable to create accounts on AdSense, AdMob, and Google Ad Manager in light of the Russia-Ukraine war.
5. X (Formerly Twitter)
X allows users to make money in several ways: tips, subscriptions, and ad revenue-sharing.
Tips
Tips are a way to receive and show support on the app using money. Essentially, Android and iPhone users can send and receive Tips. This feature is available to numerous users, including creators, journalists, experts, and nonprofit organizations.
Tipping people on X is really simple and gives you more incentive to spend time on X. You can see if a user has enabled the feature by looking for the cash icon next to the Follow button on an account.
When you tap the icon, you can access payment services and platforms like PayPal, Patreon, Cash App, and more. So, sending and receiving money is easy. You can even link your Tips with a Strike wallet to send and receive Bitcoin.
Subscriptions
Similar to Tips, Subscriptions allow fans to support their favorite creators, but in a more structured way. They give subscribers exclusivity and visibility. For example, subscribers can get badges and bonus tweets that other followers don’t have access to.
Ads Revenue-Sharing
X’s ads revenue sharing pays you for the ads that appear in the replies to your posts. The more engagement you get on your posts, the more money you stand to make. You must have a Stripe account to get paid through this program.
6. Snapchat
Users can submit their best snaps to Spotlight, an entertainment platform that shares this kind of content worldwide.
The content is moderated and will be shared if it meets Snapchat’s requirements. This means that other users can find your snap in both stories and search results. If your snap goes viral, the app will notify you that you’re eligible to receive a Spotlight Payout, and you can earn multiple payouts.
There are more ways to get paid on Snapchat:
The revenue-sharing program pays creators for the ads posted between snaps in a public Story. Fans can buy Snap Tokens to send creators virtual gifts through Story replies. Gifts generate Crystals Awards, which is how Snapchat creators get paid. Creators can participate in brand partnerships by opting in and sharing their profile insights. These include Spotlights, Stories, and audience insights. Similarly, creators can participate in Snapchat’s Creator Marketplace to get chosen by brands for collaborations. However, you can only join the marketplace if a Snap representative reaches out to you.
7. Pinterest
Pinterest users can monetize their content through brand partnerships and shoppable pins. The former allows you to shoot your shot with a brand by tagging it in an idea pin with a paid partnership label. The brand can then approve your request and even boost your pin to reach more users.
The latter lets you tag your idea pins with affiliate links to earn a commission when users click through to shop the item. Anyone can use Pinterest’s paid partnership feature. In both instances, you’re paid by the brands (not Pinterest).
Get Paid to Create Content on Social Media
Content creators are being recognized and rewarded for their efforts. You now have the opportunity to earn money from your content directly from the channel it is shared on.
Even if you don’t make social media your full-time job, you can use the income you get to reinvest in your content and have even more fun. So, get creating and sharing across the social media platforms we’ve listed above and begin earning directly from the source!
