This guide will cover everything from being a gambling affiliate, how you stand to benefit from getting involved, and how to choose the best gambling affiliate programs.
Gambling affiliate networks connect publishers (affiliates) with affiliate programs that allow them to promote gambling-related offers.
Gambling offers are a profitable niche in mobile affiliate marketing as consumers like to bet on the go.
These types of offers can provide mobile publishers with high payouts, and they get supported by large brands.
Our directory has a collection of the top gambling affiliate networks for your mobile marketing strategy.
What is a gambling affiliate?
Simply put, a gambling affiliate is an online marketer that drives traffic to gaming operators.
Affiliates play a vital role in the gambling industry as they drive substantial numbers of people over to gambling products and services.
In turn, affiliates get rewarded with large commissions–some of the best available–and can make a consistent income.
High-quality traffic is important in this vertical, and players usually have to sign up for casino games before affiliates get paid.
The networks’ business models vary, but the best will allow you to earn a steady income over time.
Below you’ll find the main pros and cons of gambling affiliate marketing:
Pros
High commissions with many offers; the ability to earn consistently is more than possible.
Flexible work that allows you to work from your laptop wherever you are in the world.
A good number of payment methods, with most networks offering your preferred choice.
Weekly payments are feasible if required by marketing affiliates–this depends on the network.
Using a CPA plan allows you to get paid per player registration, which you can use to upgrade your site.
You can sometimes receive commissions for the lifetime of the player you have referred to a network.
Gambling affiliate program example
Source: MelBet
Cons
Staying up to date with compliance is a must, and this vertical requires you to be aware of changing regulations.
High-quality traffic can be challenging to find if you don’t already have established channels.
Income is unlikely to be consistent when starting, and you’ll need a lot of drive and focus.
Casino networks can shut down without warning–it’s best to stay on top of new and emerging ones so you can migrate.
In a nutshell: gambling affiliate offers can be very profitable.
With names such as Golden Star and Luckybet offering great affiliate programs, there’s a lot of potential for affiliate marketers and brands.
Other benefits of these programs include the following:
High commissions and great revenue shares are the norms.
The traffic conversion tends to be very high due to the increasing popularity of online gambling.
Some programs offer hybrid tariffs.
How does gambling affiliate marketing work?
The most typical way it works is through an individual–an online affiliate marketer–promoting a specific website or offer.
Affiliates use referral links and banners to encourage the audience to visit the online casino site in question.
Although less common, affiliates can also direct players via a comparison site–these websites help players select the best casino programs on the market.
The comparison site will often list each casino’s best offers and promotions, encouraging players to click through and sign up.
There are three primary ways in which an affiliate can get paid in this vertical, as follows:
Cost per action (known as CPA)
Revenue sharing
A combination of both methods
With the CPA model, the affiliate gets paid when the customer completes a specific action.
Revenue sharing is where an affiliate receives a percentage of the casino’s revenue from the player they brought to the site.
Both methods can be used simultaneously; for example, affiliates may get a one-off payment for the customer clicking through to the site and then a revenue percentage when the customer continues to put new deposits down and play games.
Gambling affiliate network example
Source: 888casino
Gambling marketing affiliates need to understand what their customers want, and affiliate networks can help with this through analytics, marketing materials, and dedicated advice.
Some of the best gambling affiliate networks include the following:
22Bet Partners Program
BoyleSports Affiliate Program
888 Affiliate Program
Onyx Affiliate Program
Ace Lucky Affiliate Program
Nektan Affiliate Program
AffAlliance Partner Program
Betdaq Affiliate Program
Lucky Duck Affiliates
Bingomum Bingo Site
A good affiliate program is one in which the products you promote are high-quality and trustworthy.
The best programs ensure that online casino players deposit frequently–this helps you secure a regular income each month.
There’s a lot of potential in this vertical, especially for those with channels already set up.
For those just starting, you can still achieve a great deal; just keep in mind the time and effort required.
How can you benefit from gambling affiliate networks?
There are many benefits, and like other forms of affiliate marketing, once you get comfortable in this vertical, the sky’s the limit.
Gambling affiliates typically receive some of the highest commissions available, with revshare commissions up to 45%–sometimes topping off at 55%.
The minimum withdrawal amounts can be as little as $50 with various payment methods available, including Neteller, Skrill, bank wire transfer, Bitcoin, Litecoin, and Ethereum.
The best gambling affiliate networks offer marketing tools such as banners, landing pages, and exclusive promo codes to help you drive traffic to casino sites.
Of particular note is the number of GEOs available, ranging from a few countries such as the UK, US, and the Netherlands to offers worldwide.
New gambling affiliate offers are frequent and change as often as each week, so there are plenty of opportunities.
There’s also the flexibility of the role and the ability it gives you to earn passive income anywhere–something increasingly in demand today.
Gambling affiliate network example
Source: NetHive
Gambling affiliate programs such as Ignition Casino offer what’s known as “lifetime cookies”. These cookies are something to look out for (as we’ll see in the next section).
With lifetime cookies, there’s no expiry date for when players must sign up and perform actions (for affiliates to get paid).
That’s without mentioning how common it is to see large welcome bonuses, with prizes of $2000 and higher available for new affiliates.
Gambling marketing affiliates can use a range of content to promote offers too, from their sites to social media and YouTube channels.
Those with an existing audience won’t find it takes that long to start earning passive income, which can turn into a full-time career down the line.
Some of the most successful gambling affiliates in the UK earn over £20,000 per month.
As long as you’re realistic about the time and effort involved, the benefits of using gambling affiliate networks speak for themselves.
What to look for in gambling affiliate networks?
How do you choose the best gambling affiliate program with so much choice? We’ve listed some key areas to look at before signing up.
Cookie lifespan
Cookie lifespans vary significantly for each gambling affiliate program, but ideally, you want to look for networks that offer at least 30 days–the most common lifespans are 15, 30, and 45 days.
The best networks offer lifetime cookies with no time limits in which you need to get players signed up–look for these whenever possible.
Commission rates
Like cookies, commission rates vary greatly, with some gambling affiliate networks offering commission rates of 25% while others go up to 55% or more.
You shouldn’t only look for the highest commission rates; think about the model and how you get paid as well. For example, CPA is a standard model that can ensure a stable income.
Withdrawal threshold
Few affiliates want to build up vast amounts before they can withdraw their hard-earned money.
Luckily the best gambling affiliate networks offer low withdrawal amounts, with $30 not being that difficult to find.
Remember to think about how you want to receive your money as well. Standard payment methods include Neteller, bank wire transfer, PayPal and Bitcoin.
What are the biggest gambling affiliate offers and their platform?
Here are some of the biggest gambling affiliate offers along with their platform in the table below.
Platform/Company
Affiliate Offer
Payout Data
Fruity Affiliates
30-40% revshare via promotion
Payments made by the 10th each month
Golden Star
50% revshare
Monthly, several payment methods
Gunsbet
Revshare model
Choice of payments
Earn Big Affiliate
30-50% revenue sharing
No payment threshold
Viks
20-40% revshare
€50 commission threshold
BitStarz
25-40% revenue share
No payment threshold
Fortune Affiliates
Rev share offer for the first 3 months of 30%, 40% and 50%
Fast payment option
Luckybet
25% to 40% profit sharing
Additional revenue from referral activity
Ladbrokes
Dedicated affiliate program
CPA, Revenue Share, Hybrid
Here we’ve put together the best gambling affiliate programs and networks that cover offers for all major mobile operating systems.
Get started with the best gambling affiliate networks
Gambling affiliate networks allow you to earn reliable passive income with great sign-up bonuses.
If you have a channel you can use to promote gambling products and services, they’re more than worth a look–just ensure you and the network stay compliant.
Check out our top gambling affiliate networks list and start supercharging your income. We’ve put together the best gambling affiliate networks below.
