Instagram has over two billion active monthly users worldwide, making it a goldmine for anyone interested in monetising their online presence. Apart from sharing pictures, it has evolved into a video-sharing platform, with reels attracting views and keeping users engaged. With such a high engagement rate, how much does Instagram pay for 1 million views?
Someone is holding a phone waiting for the Instagram app to launch. Photo: @solenfeyissa, Unsplash.
Source: UGC
TABLE OF CONTENTS
Instagram users who generate over 1 million views can earn significant money. However, Instagram’s payment structure is complex because of factors such as engagement rates. That notwithstanding, users with a big following make significant earnings from the platform. So, what is the income from 1 million views on Instagram?
How much does Instagram pay for 1 million views?
Unlike YouTube, Instagram does not pay users for their views, making it difficult to know how much one gets paid for 1 million views.
Although the platform has an advertising program, Instagram Ads, it is not geared towards directly compensating users. Instead, users pay to promote their content to a broader audience.
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That said, getting 1 million views is not worthless. It can translate into monetary gains by using the following methods:
Users with significant and high engagement rates collaborate with brands to promote their products or services to their audience. They can do this by making an exclusive post about the brand or mentioning them within their content.
2. Incorporating affiliate marketing
Instagram users can also include affiliate links in their posts. These links redirect their followers to a brand’s product, and the account operator earns a commission for every purchase.
3. Engaging in brand collaborations
Instagram users can partner with brands on events, promotions, and other projects and earn from their participation. This includes making a set number of Instagram posts, reels, or both for an agreed-upon number of days. The brand gets a tag for every post so followers can discover and access their pages.
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4. Livestream
Instagram Live allows creators to connect with their audience directly, share their opinions one-on-one, and strengthen their community. During these streams, viewers can earn badges by purchasing them for $0.99, $1.99, or $4.99 to show appreciation to creators.
Left: An Instagram user looking at their post-performance. Right: A man going live on Instagram. Photo: Georgia de Lotz, Unsplash, Cottonbro studio, Pexels.
Source: UGC
5. Sell products and services
Users can also sell their products and services on Instagram. Selling digital products like courses or using one’s expertise to offer consultations allows creators to diversify their income stream.
6. Offer subscriptions
Instagram creators with over 10,000 followers in eligible countries can apply for Instagram subscriptions. Through this, their followers pay a fee to receive exclusive content only accessible to them.
Factors affecting Instagram pay
Instagram users make different amounts of money even when they have the same number of followers or generate millions of views. The following factors determine one’s earnings potential.
1. Number of followers
The number of followers one has affects one’s earning potential. Accounts with a large following command a higher pay. That said, this metric is also evaluated alongside the metrics listed below.
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2. Engagement rate
This is the percentage of people who interact with an account’s content. High interaction signals the content is popular, increasing the chances of brands and businesses collaborating.
3. The bidding process
The bidding process determines the amount clients are willing to spend on a particular account based on ad impressions, reach, engagement, and conversions. Accounts that score high on these factors command higher fees.
4. Creator’s geographical location
Different geographical locations attract different payments. Influencers in high-income countries with robust economies have a higher earning potential than low-income countries with weaker economies. In addition, creators must be in legible countries for Instagram monetisation.
Left: A woman looking at her Instagram profile. Right: A woman making an Instagram post. Photo: Ready Made, Manav Sharma/Pexels.
Source: UGC
5. Content quality and consistency
An Instagram user can go viral and generate 1 million views, but their posts might not be of higher quality. Furthermore, they may not be consistent, thus not attracting brand partnerships.
While users might recognise them for their viral posts, they might not be interested in their content. Therefore, anyone wanting to monetise their content must produce quality and consistent content.
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6. Niche
Different niches attract different pay because some are more lucrative than others. For example, fashion and beauty are profitable. In addition, your audience demographic will determine whether brands want to work with you. Do they have the purchasing power and align with brand voice and strategy?
FAQs
Does Instagram pay you for views? No, Instagram does not have a pay-per-view policy. Instead, it offers different avenues for creators to monetise their content, including brand sponsorships, affiliate marketing, live badges, and subscriptions.How many views do you need to get paid on Instagram? Users do not need to attain a specific number of views to earn on Instagram. Instead, they should create a loyal community willing to buy its products.How much does Instagram pay for reels? After discontinuing its Reels Play Bonus program in March 2023, Instagram does not directly pay for reels. However, creators can make money through affiliate marketing, creating shoppable reels or brand partnerships. Does Instagram pay for followers? No, Instagram does not pay for followers. However, users can generate income through affiliate marketing, brand collaboration, and other avenues. How much does Instagram pay for 1000 views? While Instagram does not pay creators, those getting 1000 views can make between $0.10 and $0.50. More prominent can make between $5 or more for 1,000 views.
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Final word
So, how much does Instagram pay for 1 million views? The answer is not straightforward because the platform does not remit direct payments to creators. However, users can generate significant income through other means, including brand sponsorships, selling products, and brand collaborations.
DISCLAIMER: This article is not sponsored by any third party. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional advice or help and should not be relied on to make decisions of any kind. Any action you take upon the information presented in this article is strictly at your own risk and responsibility!
Tuko.co.ke shared an article revealing how much YouTube pays in Kenya. Content creation is now a legitimate way of making money, and Kenyans are taking advantage of this opportunity.
However, different creators earn differently based on several factors, including YouTube’s ad revenue program. So, how much can a Kenyan YouTuber realistically make? Check out the article for a detailed breakdown.
Source: TUKO.co.ke
