‘Fitness ka Ultimate Influencer’ campaignAditya Birla Health Insurance Company (ABHICL) has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of Activ Fit – an insurance plan that is tailored specifically for the young and healthy audience. It has partnered with actor Ali Fazal for the same.
The campaign has been designed keeping the young and healthy customer segment at the center. The films have been shot in a reel format to engage with the audience in their media consumption space. The films begin with an exercise tutorial reel with leading fitness influencers showcasing the benefits of exercising and jogging for staying fit.
Fazal then makes an appearance by photobombing himself into the reel and introduces ABHICL’s health insurance plan, Activ Fit, as #FitnessKaUltimateInfluencer. He then moves on to, talking about the product benefits for the customers.
Mayank Bathwal, chief executive officer, Aditya Birla Health Insurance said, “Millennials today account for over 34 per cent of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInfluencer has been created to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy. It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a “HealthFirst” company that aspires to go beyond traditional health insurance practices.”
Watch the ad here:
In a nod to real life’s obsession with capturing everything on camera, the ad opens with Mandanna in a home setting surrounded by her “reel” family, trying hard to book a vacation that satisfies everyone’s needs.
Published On Nov 16, 2022 at 11:10 AM IST
Join the community of 2M+ industry professionals
Subscribe to our newsletter to get latest insights & analysis.
Download ETBrandEquity App
Get Realtime updates
Save your favourite articles
Scan to download App
