This guide will cover everything from being a coupon affiliate, how you stand to benefit from getting involved and how to choose the best coupon affiliate networks.
Coupon affiliate networks connect publishers with affiliate programs that allow them to promote coupon-related offers.
These coupon and voucher programs allow publishers to be strategic; they can drive traffic through enticing coupon offers, thereby boosting their sales conversions and revenue.
Exciting coupon offers can lead to impulse buying from mobile customers.
Our directory has a compilation of the top coupon affiliate networks for your mobile marketing strategy.
What is a coupon affiliate?
A coupon affiliate is someone who spends time promoting coupon affiliate offers.
Coupon affiliate programs are an ideal way for money-saving finance bloggers, in particular, to earn extra money from their blogs.
Coupon offers are a good choice for affiliates because they often have high payouts and a better-than-average conversion rate.
An affiliate gets rewarded simply for driving traffic to these offers, although sometimes a specific action must be taken by the user as well.
Below you’ll find the main pros and cons of coupon affiliate marketing:
Pros
Most types of traffic get accepted for coupon offers, allowing affiliates to focus on advertising.
Cookie durations of at least 30 days or more, enabling you to earn more successfully.
Banners and other creatives usually get supplied by the network, and you can use them directly.
Some networks only require users to sign up for an account–they don’t have to purchase anything, and you still get paid.
Recurring monthly payments are easy to find with most coupon programs.
Low payout thresholds allow you to withdraw your earnings without fuss.
Coupon affiliate program offer example
Source: Local Flavor
Cons
Having your own channel dramatically speeds up things–starting from scratch takes time.
Some networks and their specific terms and conditions change regularly.
Stable income takes time and a good amount of drive to achieve.
Some networks need to see proof of traffic before you can sign up, although this isn’t common.
Coupon affiliate offers are usually high-paying and popular offers; there’s a lot of potential for affiliate marketers and brands that want to get started in this niche–particularly mobile affiliates.
Other coupon affiliate program benefits include:
You can reach a highly competitive and engaged audience
A wide range of coupon affiliate offers are available
You can partner with high-quality micro-influencers that can generate impressive revenue over time
How does coupon affiliate marketing work?
The simple answer: by promoting coupon codes on your site and earning revenue in return.
For example, affiliates can create blog articles around a keyword relating to the coupon product and earn money for their efforts.
When users read your article about the specific product, the discount code is available for them to download and use later.
Some of the most successful affiliates create a coupon feature page where they share a list of their favourite coupon codes, with a dedicated referral link for each.
Social media channels are also an effective place to share affiliate coupon codes.
The best social media channels to promote coupon codes include:
TikTok
Facebook
Twitter
Instagram
If you’re new to affiliate marketing in general, the coupon vertical can be a great place to start due to the simplicity of the process.
Coupon affiliate network example
Source: Ibotta
Here’s what the process looks like, explained in four steps:
1. The publisher or affiliate promotes the coupon offer.
2. The user clicks on the affiliate link or banner.
3. The user gets redirected to sign up for a free account.
4. The user makes an eligible purchase, and a commission gets paid to the publisher.
The process keeps things simple for both sides, and most coupon affiliates don’t have issues with commissions getting paid on time.
The process itself generally happens in a few minutes, although it does depend somewhat on each user.
If in doubt, coupon networks are more than worth trying out.
How can you benefit from coupon affiliate networks?
Coupon affiliate offers are easy to run, and publishers usually need to take fewer steps to earn.
Coupon affiliate networks help in several key ways, allowing affiliates to focus on promoting links across their channels.
For instance, some coupon networks have dashboards where affiliates can monitor their progress across desktop and mobile.
Reports can show affiliates where their marketing efforts are working and where they need to improve.
Customer success teams help publishers promote offers and provide technical help as well as marketing tips and tricks.
Higher conversions achieved through a coupon offer can sometimes increase the commission percentage available (on specific networks).
Some coupon networks provide payment every month (or week), so affiliates can stabilise their income–there are various payment options across most coupon affiliate networks.
Earning passive income is one of the main benefits in general, and with an accessible vertical like this, it’s even easier to do.
Coupon affiliate network example
Source: TopCashback
In the coupon affiliate world, publishers will find frequently updated offers and a good deal of variety using networks.
In fact, the money makers in the vertical include the following popular areas:
Tech and gadgets
Health and beauty
Vitamins and supplements
Groceries
Physical and online retail
Hair and eye care
Coupon affiliate networks will provide coupon offers for all of them at one stage or another.
That’s not to mention that more than 407 billion worth of coupons are circulated in the US alone, and 96% of people have used coupons for a purchase overall.
Networks, and affiliate marketers, will see a constant supply and a healthy amount of interest at most times of the year.
The payouts networks provide are usually high, and the conversion rate, while not industry-leading, is almost always above average.
Some coupon networks will limit traffic types that count, but most simply look for users that sign up and purchase a product or service–an uncomplicated process.
The best coupon networks offer pre-made banners and creatives and affiliates can use them on their blogs and other channels.
Some networks even provide personalised content upon request, allowing affiliates to drive more users to the product.
There are many great coupon affiliate networks available, and the benefits are numerous. If you’re interested in coupon affiliate marketing, be sure to give them a look.
What to look for in coupon affiliate networks?
How do you choose the best coupon affiliate network? We’ve listed some key areas to look at before you jump in.
Cookie duration
Cookie duration is essentially how long an affiliate gets to refer a user to the product or service. The best networks offer cookie lifespans of 30 days or more (as default) in the coupon affiliate vertical.
Always look out for the cookie duration before signing up to a network–these can sometimes get hidden in the small text.
Coupon variety
Different networks will offer different coupon offers, so it pays to look around first.
Ideally, you want to look for offers that provide a good deal, fit naturally on your blog, and sit comfortably with your audience.
Payment methods
The available payment methods vary between different coupon affiliate networks. Common payment methods include PayPal, Paysend, Remitly, and bank transfer.
The minimum amount payout threshold shouldn’t be more than $50, and this is often the case with the best coupon affiliate networks.
What are the biggest coupon affiliate offers and their platform?
Here are some of the biggest coupon affiliate offers along with their platform in the table below.
Platform/Company
Affiliate Offer
Payout Data
Walmart
4% commission
Payments made by the 14th each month
WikiBuy
Up to $10 per install
Monthly payments
Gunsbet
Revshare model
Choice of payments
Deal Taker
3% commission rate
Monthly payments
Honey.com
$1 for desktop installs, 25c for mobile
30-day payments
Rakuten Rewards
Up to 5%
Monthly payments made into account
Here we’ve put together for you the leading coupon affiliate networks that cover offers for all major mobile operating systems.
Get started with the best coupon affiliate networks
Coupon affiliate networks allow you to generate passive income and maintain a flexible lifestyle, all while promoting valuable offers to your audience.
If you have a channel or other platform you can use to promote these offers, they’re more than worth getting involved with overall.
Check out our top coupon affiliate networks list and start upgrading your income. We’ve put together the best coupon affiliate networks below.
