All around the world, many people spend several hours online checking what’s new. While most use social media to pass the time, others use it as one of their income streams. For a long time, Kenyans have demonstrated a keen interest in leveraging digital platforms to make money. While they have been earning through YouTube, does Facebook pay in Kenya?
Facebook logo and a dollar sign. Photo: @AfritechMedia (modified by author)
Source: Twitter
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The Communications Authority of Kenya revealed that Facebook has become the most used social media app in Kenya, overtaking the instant messaging platform Whatsapp. Thanks to the monetization feature, creators have vast earning potential. The feature has opened avenues for businesses, content creators, and entrepreneurs to leverage the platform for financial gain.
Does Facebook pay in Kenya?
Yes. Facebook content creators started earning money from posting on Facebook in June 2024. Facebook monetization feature was implemented after a deal was struck between the Kenya president and the social media firm.
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This was arrived at in a meeting between the two held at the Kenya State House in Nairobi. The president revealed that the agreement came after a year-long push by the Kenyan government to have Facebook creators earn from their online content on the platform. In March 2024, Nick Clegg, the president of Meta’s global affairs, stated,
Kenya content creators who meet the eligibility criteria will now earn from their Facebook and Instagram spaces as we start monetization by June.
The Kenya president hailed the move, noting that it would offer the young population an opportunity to have additional income streams. He also urged Meta president to make Facebook monetization available on M-Pesa, stating:
Now content creators can begin earning from their imagination and creativity. I have kept my word to negotiate and get them fresh opportunities. We are banking on the digital space to create jobs for our country’s millions of jobless youths.
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Eligibility for Facebook monetization in Kenya
All content creators need to familiarize themselves with Facebook monetization eligibility. A creator is required to have met the following minimum requirements to qualify for Facebook monetization;
Maintain a follower count of 5000 or more.Accumulate a minimum of 60,000 minutes of video views within the last 60 days for Facebook profile usersAccumulate a minimum of 600,000 minutes of video views within the last 60 days for Facebook page users.Ensure the absence of any copyright strikes. Adherence to Facebook’s community standards.Maintain a presence of more than five active videos on your page.Successfully pass Facebook’s monetization policies and community standards review.Be of legal age, 18 years or above.
Fulfilling the above requirements is crucial for all profile and page users to be eligible for monetization on Facebook.
How do you get paid on Facebook in Kenya?
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As outlined by Meta, whether publishing to a blog or creating videos, Facebook users in Kenya will get paid through the following:
Instream ads – These are image or video ads that appear before, during, or after a video. They are an effective way for advertisers to reach their target audience non-disruptively.Facebook stars – This tool allows Facebook followers to appreciate a content creator. Viewers can buy and send stars to you to appreciate your content.Subscriptions – If you are eligible for fan subscriptions, you can add a Support Now button to any of your posts.Brand collaborations – A creator can earn through branded content by receiving payment from the business partners they influence.Facebook views – Earnings from Facebook views in Kenya are calculated at $8 to $20 per 1,000 views.
Facebook monetization payments
How are Facebook payments done? The payments are made once a month. Therefore, once a creator has complied with all the terms and conditions, they will receive their payout once a month. The payments are calculated at the end of each month, while the payment is done roughly three weeks later. The calculations are done as follows:
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Instream ads – 45% go to Meta, while 55% go to the content creator.Facebook stars – Meta takes around 20% of the revenue
If a Facebook user meets the monetization eligibility criteria, the app will notify them to set up their financial account for their content monetization.
Tips to make money on Facebook
If you want to monetize your passion and creativity on Facebook, here are a few tips that will come in handy:
Create high-quality content
Like other social media platforms, Facebook monetization is founded on creating valuable and compelling content. Therefore, content creators should endeavour to create content that resonates with their audiences. This can be done through:
Informative videos Captivating visualsEngaging written postsExplore monetization features
Once eligible for Facebook monetization, you should explore the platform’s various monetization features. These could be:
In-stream adsBranded content partnershipsFan subscriptionsMerchandise sales
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When you diversify your revenue streams, you are guaranteed to maximize your earning potential while adapting to the dynamic market trends.
Build a strong and organic audience
If you want to make more money on Facebook, you should aim at building a strong and organic audience. You should invest your effort and time in:
Engaging with followers Participating in relevant communitiesResponding to comments
When you foster a community around your content, you are sure to attract sponsors and advertisers who want to reach more audiences through you.
Engage with sponsors and brands
Since Facebook monetization took place in the country, content creators can collaborate with companies for:
Sponsored contentProduct placementsInfluencer campaigns
Also, always ensure that the brands or sponsors you work with resonate with your audience while upholding their values.
Optimize Facebook monetization
To maximize monetization opportunities on Facebook, you should optimize your content through;
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Experimenting with varying topics and formatsLeveraging analytics and insights to find out the content that’s highest performing Staying up to speed with Facebook’s best practices and latest trends
When you stay adaptive and agile on Facebook, you can capitalize on all the emerging chances on the app.
Evolve and stay informed
To make more money on Facebook as a content creator, you should stay informed about any new trends, features, or regulations on the platform. In addition, they ought to remain constantly evolving to adapt according to the new strategies.
Adhere to Facebook guidelines and policies
To maximize your earnings on Facebook, it is paramount to adhere to the app’s advertising policies and community standards, such as:
Ensuring transparency in sponsored content Avoiding prohibited content Respecting copyright and intellectual property rights Failing to adhere to these will jeopardize your money-making on Facebook.
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Frequently asked questions
How many followers do you need for Facebook to pay? A creator should have at least 5,000 followers on their private profile or 10,000 on a Facebook page.How much does Facebook pay for 1000 views in Kenya? Facebook compensates content creators between Sh1,074 ($8) and Sh2,685 ($20) per 1,000 Facebook views. Which countries in Africa are eligible for Facebook monetization? African countries eligible for Facebook monetization include Egypt, Kenya, South Africa, and Nigeria.How many views on Facebook do you need to get paid? Your Facebook page should generate at least 600,000 total minutes viewed in the last 60 days.Does Facebook pay in Kenya? Kenyan content creators who meet the monetization eligibility make money from Facebook. How do I get paid on Facebook in Kenya? Creators get paid through instreams ads, branded content partnerships, fan subscriptions, and merchandise sales.How long does Facebook pay take? The money is posted to your account between three and five days after it is sent.
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Wrapping up
Does Facebook pay in Kenya? Yes. Since the monetization feature was launched in March 2024, Kenya’s original and engaging content creators have a world of possibilities. Through instream ads and other monetization features, they can diversify their income streams and achieve financial independence.
DISCLAIMER: This article is not sponsored by any third party. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional advice or help and should not be relied on to make decisions of any kind. Any action you take upon the information presented in this article is strictly at your own risk and responsibility!
Tuko.co.ke shared an article about online jobs in Kenya that pay through M-Pesa. There is a wide range of these jobs, from conventional ones such as freelance writing and web design to modern ones such as forex trading and virtual assistance.
Working online eliminates the need for physical employer-employee interaction, resulting in numerous advantages for both parties. For Kenyans, there are wide-ranging online jobs that pay via M-Pesa, making the entire process quite convenient for payments.
Source: TUKO.co.ke
