On Leap Day, Meta‘s monetization took a leap forward. The owner of Facebook, Instagram, and WhatsApp announced several changes for its Performance Bonus program, including the removal of a cap that limited the amount of money creators could earn in a single month.
Over the past few years, Meta has transitioned from ad-based revenue streams to performance-based models that reward creators even if no ads are served on their content. That transformation has been particularly evident on Facebook, where the Performance Bonus program arrived last year. At the time, Facebook Senior Director of Product Management Helen Ma said that creators who become eligible for Performance Bonuses can harness Facebook’s massive scale as a monetization tool.
An announcement published on February 29 contained more good news for Facebook creators. Previously, Performance Bonus payouts had a fixed earnings ceiling, but that is no longer the case. By “mid-March,” most creators in…
