Ever since I first dabbled with affiliate marketing in 2016, I’ve always been on the lookout for an affiliate marketing tool that can make things a whole lot easier.
Let’s face it: Affiliate marketing has the potential to change your life, but managing multiple affiliate links and making sure they are conversion-optimized are daunting tasks that can consume a lot of time and effort.
I experimented with several WordPress affiliate plugins before stumbling upon Lasso last year, which turned out to be a massive game-changer for my affiliate marketing efforts.
With features like instant link cloaking, conversion-optimized product displays, and a powerful affiliate performance tracker, Lasso truly has the potential to level up your affiliate marketing game.
In this in-depth Lasso review, we’ll dive into its key features, explore how it can streamline your affiliate marketing efforts, and share tips on maximizing its potential to boost your earnings.
Lasso (20% off)
Essential Plan: $231.20/year (-20%)
Lasso is an affiliate marketing tool designed to help website owners and content creators manage and optimize their affiliate links.
Get 20% off any Lasso plan and boost your affiliate income.
CLAIM YOUR DISCOUNT
What is Lasso?
Lasso is a powerful affiliate marketing plugin for WordPress that helps you manage and optimize your affiliate links effortlessly.
From seamless link management to customizable displays and comprehensive performance tracking, Lasso offers a powerful suite of features to boost your affiliate marketing strategy.
This easy-to-use affiliate marketing plugin not only centralizes all your affiliate links in one easy-to-manage dashboard but also provides beautiful, conversion-optimized product displays that can be seamlessly integrated into your content.
Lasso’s automatic link cloaking, keyword monetization, and detailed performance analytics ensure that every link you share is working hard for you, maximizing your revenue potential while maintaining a professional appearance on your site.
How to Use Lasso: WordPress Plugin Setup
Using Lasso is straightforward, even if you’re new to affiliate marketing.
Here’s a step-by-step guide to getting started:
The first thing you need to do once you log into your Lasso account is download and activate the Lasso WordPress plugin on your website.
On your Account Details page, you can hit the green download button as shown below:
This will download a zipped file of the plugin.
Copy the displayed license key, as you’ll need it shortly.
Next, head over to your website and go to the Plugins page. Upload the plugin, go through the installation process, and activate it.
Finally, navigate to the Lasso plugin from the WordPress sidebar and enter the license key you copied earlier.
Head back to your Lasso dashboard and verify whether you can see your website in the “Active Sites” section to make sure it’s activated successfully.
Now that your Lasso plugin is setup, you don’t need to visit your Lasso account to add new links and display features.
You can control these settings from your WordPress dashboard itself.
After activating your Lasso plugin, you’d first want to configure link cloaking for your affiliate links to transform long, ugly affiliate URLs into neat, visually-appealing branded links.
This is an important step and one of the primary reasons why people use an affiliate link cloaking software like Lasso.
By default, all affiliate links added to Lasso follow this URL structure:
If you’d like to add a subdirectory to cloaked links, you can do so by visiting Lasso’s settings from WordPress and adding a prefix in the “Cloaked Link Prefix” box as shown below:
You can also check the link settings to set default attributes for your affiliate links.
To add an affiliate link to Lasso, visit the Lasso dashboard on WordPress and click on the “Add New Link” button located at the top-right corner.
Paste your affiliate URL here and you’ll be taken to the Link Details page, which is the hub to control all the settings for a particular link.
It allows you to set the name, permalink, image, description, price, and button text for the affiliate link you just added to Lasso. In addition, you can also customize the display and overwrite any of the default link settings. (We’ll cover this in more detail shortly)
Next, we’ll take a look at some of the key features that Lasso offers to boost your affiliate performance and run through some of the best product display features.
We’ll also explain the steps required to activate these features on your website.
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Lasso WordPress Plugin Review: Key Features
1. Single Product Displays
Product displays are the cornerstone of Lasso.
If I were to make a guess, their sleek appearance and seamless website integration likely caught your eye and led you to this review.
Let’s begin with Lasso’s Single Display, also known as the affiliate product display box.
Here’s an example of a Lasso single product display:
These displays are:
Easy to create
Simple to integrate into new and existing posts
Compatible with any affiliate program
Customizable to match your brand colors.
While you can experiment with different display themes for your affiliate products that Lasso offers, I highly recommend using a default single display theme consistently across your website to maintain uniformity.
To set your default settings, head to Lasso from your WordPress sidebar and navigate to “Settings.”
Next, click on the “Display” tab located in the top-right corner.
This will open the Display settings, and the first thing you’ll notice is an example display.
Let this display act as an anchor while you try to find the perfect display theme for your website.
Click the dropdown menu under the Theme section to preview all eight of Lasso’s Display themes using the example display.
Once you’ve selected the theme, scroll down to see the additional display settings to customize the design of your displays.
Lasso gives you complete control over how you’d like to show these display boxes on your website, allowing you to customize everything from the color and text of your button to the disclosure text.
Any changes you make here can be previewed in the display example above.
While these are the default settings for your single displays, you can customize these settings for each affiliate link that you add to Lasso.
Every time you add an affiliate link to Lasso, you’ll be taken to the “Link Details” page for that particular link.
From here, you can add all the product details and select a display theme for that specific link from the eight display options that Lasso offers.
Once your Lasso display is ready, you can integrate it into your content using the post/page editor.
If you’re using the Gutenberg editor, select the “Lasso” block to open the Lasso Display popup as shown below. Select “Single” as the display type:
Then, add the display you just created on Lasso.
Your display will be successfully added to the post.
You can follow the same steps for all the displays you create on Lasso, whether it’s a single display, product comparison table, or list and grid displays.
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2. Affiliate Product Comparison Tables
Affiliate product comparison tables allow users to see a clear, side-by-side evaluation of multiple products, making it easier for them to make informed buying decisions quickly.
Lasso takes this to the next level with its top-notch comparison tables, making your affiliate content even more engaging and conversion-friendly.
Here’s an example of a Lasso affiliate product comparison table in action:
Winner and Best Overall
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Semrush is truly a powerhouse for digital marketers, loaded with awesome features like top-notch keyword research, competitive analysis, and solid site audits. It’s your secret weapon for outsmarting the competition and optimizing your SEO game. The keyword tool alone is gold, serving up deep insights that help you hit the mark every time.
Ahrefs excels in backlink analysis, offering unparalleled insights into link profiles which is invaluable for SEO strategies. However, its usage-based pricing model can be prohibitive for small businesses, and its site audit and keyword research features may lack the depth and user-friendliness found in Semrush.
Top-tier keyword research featuresDetailed competitive analysisExtensive site audit featuresActionable SEO recommendationsAdvertising and PPC data insightsExtensive reporting featuresRegular updates with new features
Exceptional backlink analysis capabilitiesUser-friendly interface and visualizationsAccurate tracking of rankings and SEO progressExtensive database for competitive analysisRegular updates with new features and data
The platform’s extensive features may overwhelm beginnersLearning curve to fully utilize all available tools
Usage limits on lower-tier plans can restrict access to full capabilitiesBuggy site audit toolLack of reporting features
Winner and Best Overall
Semrush is truly a powerhouse for digital marketers, loaded with awesome features like top-notch keyword research, competitive analysis, and solid site audits. It’s your secret weapon for outsmarting the competition and optimizing your SEO game. The keyword tool alone is gold, serving up deep insights that help you hit the mark every time.
Top-tier keyword research featuresDetailed competitive analysisExtensive site audit featuresActionable SEO recommendationsAdvertising and PPC data insightsExtensive reporting featuresRegular updates with new features
The platform’s extensive features may overwhelm beginnersLearning curve to fully utilize all available tools
Ahrefs excels in backlink analysis, offering unparalleled insights into link profiles which is invaluable for SEO strategies. However, its usage-based pricing model can be prohibitive for small businesses, and its site audit and keyword research features may lack the depth and user-friendliness found in Semrush.
Exceptional backlink analysis capabilitiesUser-friendly interface and visualizationsAccurate tracking of rankings and SEO progressExtensive database for competitive analysisRegular updates with new features and data
Usage limits on lower-tier plans can restrict access to full capabilitiesBuggy site audit toolLack of reporting features
You can also use Lasso’s table display to show multiple products all at once, as shown below:
These tables can be a great addition to your listicles, whether you’re showcasing your top product picks in a specific category or presenting product alternatives.
For instance, in my blog post featuring the best backlink analysis tools, there’s a Lasso table featured right at the top, allowing readers to quickly skim through the different options and find the best fit.
This simple step of adding a table featuring a short summary of all the tools has had a significant impact on my affiliate performance.
3. List and Grid Displays
If you use a “Resources” page on your blog to drive your affiliate revenue, then you’re going to love Lasso’s List and Grid displays.
The List Display neatly organizes your recommended products in a straightforward list, making it easy for visitors to browse and find what they need.
Here’s an example of a list display for our favorite backlink analysis tools:
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The Grid Display, on the other hand, presents products in an attractive, visually engaging grid layout, perfect for showcasing multiple items at a glance.
Here’s an example of Lasso’s grid display:
Both display options make it easy for visitors to find what they’re looking for by presenting your affiliate links in a clear, organized, and visually appealing manner.
This can ultimately lead to higher engagement and more conversions.
Sign up for Lasso (and get 20% off on any plan)
4. Lasso Link Dashboard
The Lasso Dashboard is your central hub for managing all your affiliate links. It allows you to view all your links, see where they are located on your site, and check your link alerts.
Lasso describes their dashboard as the “mission control for monetizing your website,” and it can indeed be a significant upgrade for monitoring your affiliate performance and revenue.
One of the most important features in your Lasso dashboard is “Link Alerts” which you can find at the top-center of your dashboard.
The icons that you see below represent broken links, out-of-stock products, and affiliate URLs with link opportunities.
We’ll dive into Link Opportunities in detail shortly, but for now, just know that these link alerts serve as quick shortcuts to fixing or optimizing some of the affiliate links on your site.
Next, you’ll find the search bar in the top-right corner, allowing you to quickly locate specific affiliate URLs.
Finally, you’ll see a table consisting of all the affiliate links you’ve added to your site through Lasso. You can see the image, title, permalink, link alerts, and number of locations where the specific link is used across your website.
By clicking through an affiliate link here, you’ll access the “Link Details” page for that specific link.
As previously stated, Link Details serves as a hub to control the settings of a particular affiliate link. It allows you to customize the display for that specific link and override any of the default link settings.
With these nifty dashboard features, you will have complete control over how the affiliate links are displayed on your site and quickly make changes to optimize them as needed.
5. Link Opportunities
When you add a new link to Lasso, the platform automatically scans your entire website for unmonetized links that match the domain of the new link.
This means that if you add an affiliate link for a product, Lasso will search through your content to find any mentions of that product that don’t currently have an affiliate link.
Lasso also goes a step further by identifying new affiliate programs you haven’t signed up for yet.
Furthermore, you can quickly replace old affiliate URLs with new ones directly from the Lasso dashboard, eliminating the need to manually update each link in the WordPress editor.
This feature is particularly useful if you’re switching to Lasso from another affiliate software.
You can find link opportunities by clicking on the green lightbulb icon located at the top of your Lasso dashboard.
This will open a complete list of link opportunities on your website.
You can also find link opportunities for individual links featured in your Lasso dashboard.
Simply hover over the green lightbulb to see the total number of opportunities for that link and click on it to view its link opportunities.
Finally, you can find link opportunities for a specific link via the Link Details page. Visit the “Opportunities” tab to view a list of all the link opportunities for that affiliate link.
6. Lasso Amazon Integration
If you’re an Amazon Associate, Lasso is the ultimate WordPress plugin to supercharge your Amazon affiliate game.
Lasso makes it effortless to auto-monetize your Amazon links and keeps your product displays current with the latest Amazon data, so your site always shows up-to-date prices and availability.
Lasso goes further by automatically correcting rogue affiliate IDs and importing your SiteStripe links.
Plus, it generates affiliate disclosures that comply with Amazon and FTC regulations, customizable to match your tone of voice, ensuring you stay compliant and avoid any penalties.
Adding a new Amazon product to Lasso is a breeze. Simply copy and paste the Amazon URL, and Lasso will automatically retrieve the product title, images, and price — no API keys required.
Lasso updates this data every 24 hours, so your affiliate links always reflect the most current information, including any changes in price or product images.
7. Lasso Performance
Lasso makes managing affiliate revenue easier by consolidating all your revenue data into one dashboard, eliminating the need to log into multiple accounts.
Simply put, Lasso simplifies the process of tracking your affiliate earnings. It’s like having a personal assistant that keeps all your important affiliate information in one place.
You get detailed insights on clicks, revenue, CTR, and EPC for each page and product, helping you make data-driven decisions to boost your affiliate earnings.
Lasso does this by integrating with top affiliate programs like Amazon, Impact, PartnerStack, and ShareASale. Once you’ve integrated Lasso with your preferred affiliate networks, you’ll get revenue updates via daily, weekly, and monthly emails.
To access performance reports, you’ll need to login to your account, and then navigate to the Analytics section from the left-side menu.
If this is the first time you’re using performance reports, you’ll need to integrate your affiliate networks.
Select “Integrations” from the left-side menu and click on the “Add Integration” button to open this popup:
Select any affiliate network from here and enter the details on the next page to integrate it to Lasso.
Once you’ve integrated your top affiliate networks to Lasso, you can go to Analytics > Advertise to view your affiliate revenue data in one place.
If an affiliate network you use isn’t listed, you can request Lasso to integrate it, and they will add the network to your Performance dashboard.
Sign up for Lasso (and get 20% off on any plan)
Lasso Review: Customer Support
Whether you’re starting fresh with Lasso or migrating from another affiliate marketing service, you can rely on Lasso’s outstanding customer support team to address all your product-related queries.
Getting in touch with Lasso’s support team is easy and convenient. Just open Lasso on your WordPress dashboard, click the chat icon in the lower-right corner, and select “Messages” to send your query directly to Lasso.
Initially, Lasso’s AI agent will attempt to resolve your issue using resources from the Help Center. If your question needs more personalized assistance, one of Lasso’s customer support executives will promptly and efficiently respond, ensuring you encounter no obstacles while using Lasso.
In short, Lasso’s dedicated support team is always ready to help, making sure you have a smooth and hassle-free experience on the platform.
Lasso Pricing Plans + Exclusive 20% Discount on Any Lasso Plan
Lasso offers 3 different pricing plans based on the number of sites and features required.
At the time of writing this review, two of the flat-rate plans have already been discounted. With our exclusive offer, you can save an additional 20% on both these plans. Read on to find out how you can claim this exclusive offer.
Here are the 3 pricing plans before applying the 20% discount coupon:
Essential – $289/year — 1 website, up to 100k monthly page views
Advanced – $756/year — 3 websites, up to 1M monthly page views
Enterprise – Custom (you’ll need to book a demo) — unlimited websites and page views
…and here are the Lasso pricing plans after the 20% discount code is applied:
Essential – $231.20/year — 1 website (total savings: $57.80)
Advanced – $604.80/year — 3 websites (total savings: $151.20)
Enterprise – Custom — unlimited websites and page views (discount will be applied on your total price)
Just a heads up: Lasso only offers annual pricing, so there’s no option for monthly payments.
How to Apply the 20% Lasso Discount Code
In order to claim 20% discount on any Lasso plan, visit the Lasso pricing page through this link.
Next, pick your preferred pricing plan. Note that the final discounted price will not be reflected on this page.
On the checkout page, you’ll see that the discount code is already applied to your total, as shown below:
If this Lasso review has convinced you of the platform’s capabilities, don’t miss out on the savings! Click the link below to claim your exclusive 20% discount on Lasso.
Lasso (20% off)
Essential Plan: $231.20/year (-20%)
Lasso is an affiliate marketing tool designed to help website owners and content creators manage and optimize their affiliate links.
Get 20% off any Lasso plan and boost your affiliate income.
CLAIM YOUR DISCOUNT
Lasso Review: Final Verdict
Over the years, I’ve tried different affiliate marketing tools to boost my performance, but none have matched the range of features and ease of use that Lasso offers. It’s truly the ultimate all-in-one solution for affiliate marketing on WordPress.
What makes Lasso stand out is how it simplifies managing and optimizing your affiliate links. With features like automatic link cloaking, customizable product displays, and seamless Amazon integration, Lasso makes the process effortless and enjoyable.
Whether you’re a seasoned affiliate marketer or just starting out, Lasso makes everything so much easier, letting you focus on creating great content and boosting your sales.
So, if you’re looking for a tool that can streamline your affiliate marketing efforts and help you maximize your earnings, give Lasso a try. You might just find it to be the game-changer you’ve been searching for.
Click here to sign up for Lasso (20% discount included)
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