Meta owned photo sharing app Instagram is likely to introduce paid subscriptions for content creators and influencers to earn money soon. However, according to a Twitter user, the feature is out for some people in India and he has revealed the pricing too. This will allow them to charge a specific amount from readers to provide access to their exclusive content, videos, stories. A paid Instagram subscription will have a purple badge next to their username to show they are subscribed. The feature is currently under trial with a few content creators and influencers in the US as well as India. The Instagram paid subscription feature is available with pricing tiers to subscribe to some content creators in local currency.
Instagram in one of its blog posts mentioned, ” At Meta, we strongly believe in enabling creators to make a living through our platforms and have built a suite of tools to allow them to do that—helping them get support from their audience, partner with brands, and earn money from advertising or bonuses directly from Instagram and Facebook. We’re excited to introduce our newest monetization feature: Instagram Subscriptions.”
Recently a Twitter user by the name of Salman Memon (@salman_memon_7) has shared a screengrab of Instagram that displays the various pricing options to subscribe to select creator accounts. The subscriptions are priced at Rs. 85, Rs. 440, and Rs. 890 a month. The Screengrab also shows the purple badges next to a username, and details of what subscribers are entitled to like subscribers-only stories, exclusive live videos along with the subscriber badge.
Once the feature is available for all, the creators and influencers will be able to earn money through their contents, videos, stories and instagram live access. As of now, there is no way for creators to set up their account to receive paid subscriptions in India.
Meanwhile, TikTok too has recently revealed that the company is working on paid subscriptions, allowing creators to monetise their content. The feature will provide them with the ability to earn a steady income.
Microblogging service Twitter has already introduced the feature Super Follows last year, which allows users to share subscriber-only content including “behind-the-scenes” content, early previews, and subscriber-only conversations (for tweets) with their followers on the service.
