It’s still early, but we’re starting to see creators’ passion pay off – since introducing revenue sharing on Shorts last year, more than 25% of channels in YPP are now earning through this revenue stream.
The beauty of YouTube is that creators have the opportunity to succeed both creatively and financially. We’re now seeing that of the creators who joined YPP by meeting the Shorts eligibility thresholds, more than 80% are now also earning through other YPP monetization features on YouTube, be it longform advertising, fan funding, YouTube Premium, BrandConnect, Shopping and more. This means that Shorts is opening the door for creators to earn in other ways on the platform, and they’re seeing the dividends. Today YouTube is the only platform that gives creators the option to upload content across different formats (Shorts, VOD, Live, Podcast and Audio) and earn money from multiple revenue streams.
We’re amazed by the creators who come to YouTube every day to share their passions and build businesses. But don’t just take our word for it: meet five creators who share a glimpse of what’s possible through the power of Shorts:
