Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower CPMs.
In the fiscal half-year ending in July, the youth-focused publisher saw its indirect social revenues grow 13%, to $18.8 million, by increasing its viewership on Facebook, YouTube and Snapchat, according to public filings.Â
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